Search Results in Reports. Matching search terms: personalization engagement
Much rides on marketing’s relationship with information security to acquire, maintain and secure customer data for competitive advantage. Together, marketing and security can navigate perilous waters, such as Generative AI, trust and privacy concerns, en route to preserving and building the brand...
Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru lanes, which serve 84 million Americans daily and account for 70% of quick-service restaurant sales...
We have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. These are not just challenges; they're opportunities for us to shape marketing's future and the impact we can deliver...
Here’s a handy primer from the CMO Council and WM America on how to Boost Yield in the Account Marketing Field. No more “spray and pray.” Apply new ABM methodologies using precision prospecting, timely and relevant engagement, and AI-driven data enrichment for intention-based buyer targeting...
Anxiously awaiting the return of in-person events, marketers are seizing the opportunity to reimagine event channel strategy. Next-gen events can drive depth and breadth of customer engagement that lead to better brand awareness, lead generation, retention and loyalty...
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Improving digital customer experience (DCX) is now a crucial business issue for brands. Consumers have flocked to digital channels since the start of the pandemic. Too often, they have encounted experiences that don’t satisfy, causing many to abandon transactions and take their business elsewhere. Very often, the problem is digital authentication and identity verification. More than 80 ...
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Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere...
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The pinnacle of personalization in marketing is delivering the right message to the right person in their moment of need. This requires a data-driven understanding of the customer, real-time buyer intent signals, masterful orchestration between team members and partners, and technology that closes the gap between insight and action...
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B2B marketers today must introduce strategic themes and advocacy platforms that resonate with customer decision makers sweating business issues, problems and challenges. By assuming a trusted authority leader role and evidencing intimacy with market needs and requirements, vendors become credible sources of relevant information and conversation...
Customer empowerment is heightening the job security risks of chief marketing officers, who are struggling to keep up with new digitally driven ways to engage, satisfy and enrich the experience of more mobile, savvy and fickle consumers...
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Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are causing marketers to question their video investments and call for greater transparency and more reliable reporting on rich media contributions. According to this CMO Council study—conducted in partnership with ViralGains—more than 70 percent of marketers...
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Marketers in today’s connected world are aiming to deliver personalized communications to consumers, but are they really getting it right? According to a study by the CMO Council, in partnership with Bazaarvoice, while consumers are increasingly comfortable with marketers using their personal data for targeted advertising that is relevant to them, marketers are still struggling to deliver ...
Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. In fact, in a recent study, the CMO Council found that marketers across Asia-Pacific admitted that their back-office systems were not enabling their brands to ...
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Clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success, reports the Chief Marketing Officer (CMO) Council. According to a new study conducted with Microsoft Corp., marketers are de-prioritizing digital campaign metrics in favor of business-focused measurements that more directly tie ...
For a previous study by the CMO Council (titled “Better Traction From Smarter SMB Interaction”), some 70 percent of the 184 total respondents revealed that the SMB market is an extremely important market for their businesses, with only 5 percent of marketers feeling that the market was not important at all. Looking toward the future, 66 percent anticipated an increase in SMB focus, ...
This strategic report from the CMO Council and Ebiquity suggests that as budgets increase to fund digital marketing campaigns and more personalized customer engagement, marketers now need additional expertise in data analytics, content creation and channel proliferation to improve ROI...
As part of a recent study by the Chief Marketing Officer (CMO) Council and SAS—titled “Getting in Sync With Mobile Customers”—leading marketers shared their insights around mobile as a critical component within the marketing toolkit through a quantitative survey. This research found that mobile can be a real game-changer for marketers who create a full strategy around it ...
With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship marketing strategies that go well beyond simple app and mobile advertising delivery. In this study from the Chief Marketing Officer (CMO) Council, conducted in partnership with SAS, we found that 61 percent of marketers surveyed reveal they have deployed some form of ...
How customer-centric is your organization? Better yet, how customer-centric do your customers believe your organization is? The answers may surprise you. According to new research by the Chief Marketing Officer (CMO) Council, only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization...
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Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ...
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According to a report released by the CMO Council, 87 percent of B2B buyers say online content has a major or moderate impact on vendor selection. Of those surveyed, 28 percent share valued content with more than 100 colleagues, with email being the most used method for sharing online content...
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While events and trade shows are still a vital part of the marketing and customer engagement mix, senior marketers remain challenged to identify effective methods to measure and prove ROI, according to this CMO Council study, conducted in partnership with the Exhibit & Event Marketers Association. Further complicating this scenario is that events and trade shows have largely remained isolated ...
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The desire to engage at every stage of the customer lifecycle has always been the unrealized goal of savvy marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding clever, gratifying ways to add value to every aspect of the brand experience, reports the CMO Council, but some challenges still remain.Detailed in the full report are...
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Managing the challenge of subscriber complexity and choice in communications and media markets now represents one of the most critical business imperatives facing service providers worldwide. Subscriber expectations are exploding around value, features, services, pricing, quality, convenience, user control, and personalization – with more opportunities than ever to switch allegiances to both...
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In this CMO Council report marketers identified critical tactics and strategies to deepening engagement. Nearly 60 percent said they intend to improve customer segmentation, profiling and targeting, while 30 percent reported they were embracing more personalized, multi-channel communications across all customer touch points. However, only 15 percent of marketers believe their companies are ...
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Personalized marketing techniques are still in the early stages of being integrated into most company's marketing campaigns and budgets. While the need for quantifiable tools for gauging effectivenes and ROI Exist, marketiers are lagging in their adoption due to the lack of accurage and reliable customer data sources. These are two of the top findings from the "Power of Personalization" research. ...
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After facing the challenges of reduced travel following 9/11 and event-spend cutbacks during the subsequent business slowdown, event marketing rebounded. Expenditures on sponsorships, shows, conferences, meetings and other event activities grew by 15 percent in 2003 to over $140 billion, per Promotion Marketing Association/PROMO magazine. This growth environment led the CMO Council to launch ...
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