REPORT

Most B2B marketers say they should be driving the customer-acquisition machine, yet 62% say their lead gen and engagement strategy underperforms! Millions of dollars are being wasted on misguided “spray and pray” campaigns. 

This is a business process ripe for performance improvement. 

Our newest report, ‘Fire Up Your B2B Revenue Engine’, shows what it takes to get ahead. We look at models and metrics for success, gaps between highly evolved and lesser evolved marketing organizations, strategic demand gen initiatives, and more.

The findings of this report are based on a survey of over 170 heads of B2B marketing, sales, revenue, growth, demand gen and campaign execution. It includes in-depth interview insights from executives at IBM, Autodesk, T-Mobile, NTT, ABM Consortium, TechTarget, NetLine, B2B Marketing, Reachdesk, Momentum ITSMA, and Xometry.