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Discovering The Pivotal Point Consumer

A Milestone Study on American Shoppers Who Drive CPG Brand Volume

A study of American consumer shopping behavior designed to provide fresh and actionable insight, backed by detailed data, to help Consumer Packaged Goods marketers and retailers better understand and address the global challenge of fragmentation and the need for precision marketing. Conducted by Catalina Marketing's Pointer Media Network, in conjunction with the CMO Council, the study unmasks the myth of the mass market in today's CPG industry, while underscoring the importance--and scarcity--of the Pivotal Point Consumer™ that is critical to the success of every product brand.

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