To kickoff our “Signals From the Noise” program, the CMO Council polled a select group of marketing executives to learn about the effectiveness of their data systems.
This strategic brief highlights the most relevant marketing data signals, where marketers feel they are already mature in their data capabilities, and what continues to elude them.
This research serves as the basis of a larger study that explores how far data-driven marketing has come since the pandemic, what data/analytics/insights capabilities marketing leaders enjoy today, and where they’re planning to go in the next 12 months. The report will include best practices and recommendations gleaned from in-depth executive interviews and a robust survey of marketing leaders. Be a part of this ground-breaking research by participating in our survey.
Only three out of 10 marketing leaders are really confident that their data engine can keep them ahead of sudden disruptions in markets, customer behavior and world events. For marketers facing a steep data marketing maturity curve, much work lies ahead. Our program examines the challenges marketing leaders have to overcome in order to realize marketing’s full data potential. ... More
