Overview - Expert Views - CMO Council™

Peer-Powered Insights

EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Get to Know

Johann Van Der Westhuizen

Co-Founder & CEO, uKnomi

The drive-thru channel at QSRs has been left behind in the race to digital transformation. More

POINT OF VIEW

Is Your Customer Journey Broken?

By Susan Rubin-Stewart

In today’s competitive business landscape, delivering seamless CX is a priority for companies. More >

CMO BLOG

How to Build Valuable, Resilient Brands

By Louise Burgers

Successful marketers constantly reposition brands for long-term growth. More >

Get to Know

Christine Heckart

Chairman CMO Council Advisory Board, Founder & CEO, Xapa World

Great CMOs mirror the CEO in their understanding of, and impact on, the success of the business. More

Executive Perspective

Aditi Uppal

Vice President, Digital Marketing and Demand Gen, Teradata

Marketing and security need to get ahead of risk by being proactive with new data sources. More

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.

CMO BLOG

How Security Helps Marketers Protect Your Brand

By Tom Kaneshige

Understand how marketing and security can redefine their working relationship to get ahead. More >

Get to Know

John Rossiter

EVP: Distribution and Networks, Sony Pictures Entertainment, Latin America

There is a growing appetite for diverse and localized content. More

POINT OF VIEW

B2B Marketers Add AI to Intent Targeting

By Ken Lordy

Intent targeting is becoming a top strategy for B2B marketers, and adding AI makes outcomes improve. More >