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C-Suite Scorecard

A 2021 Enterprise Performance Report of Marketing Effectiveness

The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. Notably, however, management in enterprises of more than $500 million in revenue differ in their views of marketing development needs, operational requirements, role and synergies, compared to those in companies with less than $500M in sales.

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Press Release

CMO COUNCIL RELEASES C-SUITE SCORECARD OF MARKETING EFFECTIVENESS

While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness released in a report today by the Chief Marketing Officer (CMO) Council. Marketing teams scored highly in a rating of 2020 performance, and most senior executives report a close level of collaboration and alignment with the marketing organization in their different areas of responsibility and functional focus. ...

- San Jose, Calif.

Report Media Coverage

OCT 5, 2021

Cross Functional Alignment

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