REPORT

REPORT
$50 US
Learn About This Program

*Included with premium membership or library subscription

Authentication Frustration

How Companies Lose Customers in The Digital Age

One of the fastest ways to lose customers and revenue in the digital age is a painful and convoluted identity verification process. More than 6 out of 10 consumers report exiting online transactions due to problems verifying identity. Over 8 in 10 say they prefer to do business with companies and brands that make identity confirmation simple and safe with biometrics.

This new report explores the new imperative to ensure secure, seamless and expedited authentication. The end goal being greater customer value, retention and growth. This is a must read for marketers and other business leaders seeking to improve their brand’s digital experience in today’s connected economy.

HOW TO ACCESS FULL REPORT

Premium Membership

If you are a registered CMO Council member, upgrade to a Premium Membership. Not only will you gain access to this report, you will also gain access to over 300 full data reports and studies. Premium membership delivers access to all reports, the CMO Council Insight Center and the private mentorship community, CMO+.

UPGRADE
MEMBERSHIP

Library Subscription

If membership is not the right fit, a library subscription provides access to the reports and content you value. As a subscriber, you will gain unlimited access to all CMO Council content, including over 300 reports, executive summaries and white papers as well as unlimited access to thousands of data points and articles in the curated Insight Center.

SUBSCRIBE TO
LIBRARY

Individual Purchase

PURCHASE
REPORT

Member and Subscriber Login

Webinar

NOV

Unify How You Verify

Are you ready to analyze how you verify?...

2021-11-03 08:00:00 2021-11-03 09:00:00 America/Los_Angeles Unify How You Verify Are you ready to analyze how you verify? CMO Council cmoteam@cmocouncil.org

Infographic

View Full

Press Release

High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows

Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according to a new report by the Business Performance Innovation (BPI) Network and CMO Council, entitled “Authentication Frustration. How Companies Lose Customers in The Digital Age.” Based ...

- San Jose, Calif.

Report Media Coverage

NOV 25, 2021

DO COMPANIES NEED BIOMETRIC-BASED LOGINS TO SURVIVE? NEW MARKETING REPORT CALLS FOR END TO PASSWORDS, MASS CHANGES TO IDENTITY AUTHENTICATION

CPO Magazine

OCT 19, 2021

Data Management

MEMBERSHIP CENTER