MarTech procurement intentions have made a massive swing to embracing new GenAI tools, applications and analytics. Almost 60% of marketing leaders view this area of investment as offering the most value and ROI.
Most B2B marketers say they should be driving the customer-acquisition machine, yet 62% say their lead gen and engagement strategy underperforms! Millions of dollars are being wasted on misguided “spray and pray” campaigns.
Much is riding on your media marketing and advertising strategy, from sales and brand lift to ROAS and reach. Here are challenges to overcome and capabilities to improve.
CMO Council research conducted in 2022, in partnership with SAS created an extensive study to understand where CX gaps and opportunities lie. We looked at CX from various perspectives and compared mature CX capabilities between top and bottom performers.
CMO Council research conducted in 2022, in partnership with BrandMuscle, examines the relationship between national brands and their local partner channel networks, including effectiveness, challenges, opportunities, digital marketing tactics, etc
Having a good understanding of your organization’s Data DNA is pivotal to gaining a better return-on-insight. Here are essential data segments and sources to tap to improve the diagnostics and predictive health of your business.
Hundreds of major brands are taking action and are pulling out of Russia, while those few staying silent are drawing ire over social media. In a connected global economy, where consumers hold sway, we’ve never seen anything like this: global companies weaponizing commerce in retaliation for bombs and bullets.
