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Much rides on marketing’s relationship with information security to acquire, maintain and secure customer data for competitive advantage. Together, marketing and security can navigate perilous waters, such as Generative AI, trust and privacy concerns, en route to preserving and building the brand...
Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru lanes, which serve 84 million Americans daily and account for 70% of quick-service restaurant sales...
We have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. These are not just challenges; they're opportunities for us to shape marketing's future and the impact we can deliver...
It’s no secret that the last few years have upended the way customers want to interact with companies. Digital engagement has led to higher customer expectations, bigger demands and about a million more choices if one brand doesn’t deliver. Privacy laws and changes by tech companies have marketers scrambling to get the data they need to meet customer expectations...
Marketers are turning increasingly to data as a source of wisdom and foresight; and to get ahead of sudden disruptions and heightened consumer expectations. The CMO is at the epicenter of this data movement at a time when companies need strategic, intelligence-based direction more than ever...
CMOs have entered a new era of high-velocity data marketing to spot sudden disruptions in market and customer behavior. We’re talking about the speed of acquiring real-time, relevant data signals. Speed of generating data insights. Speed of closing the gap between data and insights, insights and action...
To kickoff our “Signals From the Noise” program, the CMO Council polled a select group of marketing executives to learn about the effectiveness of their data systems. ...
One of the fastest ways to lose customers and revenue in the digital age is a painful and convoluted identity verification process. More than 6 out of 10 consumers report exiting online transactions due to problems verifying identity. Over 8 in 10 say they prefer to do business with companies and brands that make identity confirmation simple and safe with biometrics...
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Retailers are at crossroads as the world emerges from the pandemic, which tore a particularly destructive path in the retail and consumer packaged goods industries...
The CMO Council has undertaken numerous studies that reveal the majority of CMOs are more focused on pre-sales cultivation, conversion and customer acquisition, rather than realizing a better return from existing relationships that can be more effectively monetized, scaled, and strengthened to reduce churn, defection and detraction. ...
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Omnichannel IS the critical channel of choice. No matter what the generation, from Gen X all the way to the Silent Generation, consumers want a blend of both digital and physical channel experiences. Yet only 13 percent of consumers believe that brands are fully meeting this expectation and delivering across both physical and digital channels. ...
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This is the first of what will be quarterly briefings from the CMO Council team, available exclusively for our premium members and library subscribers. As May marked the one-year anniversary of GDPR, this first exclusive cut investigates the impacts and ramifications of this regulatory event...
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GDPR, the European Union’s new General Data Protection Regulation, has forced marketers to rethink their operations to ensure they are compliant. Yet new research highlights that far too many marketers are unaware that GDPR even applies to them, and have taken no steps to modify their policies...
Charged with the mandate of elevating customer experience, marketers increasingly look to data to better engage with customers and identify new opportunities. Yet previous CMO Council research highlights that marketers admit their organizations could do more to transform the data supply chain to allow them to do more with internal data assets...
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Recent CMO Council research highlights the need for executives across marketing, commerce and supply chain to do more with the data at their fingertips, especially given the need to provide a superior customer experience in an omni-channel environment...
While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to offensive or objectionable content is becoming a top concern for marketers. In fact, this study—conducted in partnership with Dow Jones—reveals that 72 percent of marketers are concerned about brand integrity and control when it comes to their ...
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This report explores the findings of a survey of more than 250 global marketers and reveals that while marketers seem to agree that the CMO should be the driver of a data-driven customer strategy (78 percent), there is a clear gap when it comes to effective execution of that strategy as only 7 percent say they are able to deliver real-time, data-driven engagements across physical and digital ...
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This white paper is the first in a four-part series, which looks at how leading brands are turning big data into actionable customer insights and engagements. Featured are two best-practice studies in which both brands are truly innovating and activating big data analytics to create some of the most relevant and profitable experiences with their customers...
The demand for a marketing intelligence engine that can aggregate data and deliver the facts marketers need to create more engaging customer experiences has never been greater. Marketers must reach their customers with real-time, relevant messages through the customers’ preferred channels to meet their ever-evolving needs and be able to sort through the wealth of data without having it ...
Most corporate management teams are fully supportive of digital marketing investments, with 20 percent of marketers stating they have a mandate and budget to execute, 42 percent saying they have strong interest and active support at a LOB level, and 18 percent noting it is an agenda item they have to address with their CEO, CIO, and CFO...
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A crucial concern for many users is security, a CMO Council survey (in process) of online social network users and trusted business group participants, shows that social networks worry about their personal data being stolen, spam, phishing, accepting third-party application invites, etc. Protecting personal, professional, and corporate reputations is a growing concern as well as the attraction to ...
The new study by Deloitte and BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting action, in large part due to insufficient investment in strategic planning, getting the right information and having the required talent that can look beyond today's sales, profitability, current products, customers and ...
The collective findings of Comply on the Fly point to a nascent but increasingly pervasive imperative for ensuring corporate accountability and fiscal integrity. As company growth and competitive pressures accelerate adoption and use of mobile devices by the workforce, the chance of deploying such devices without proper guidelines, policies, processes and procedures, leading to a lack of adequate ...
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There has been little research into how broadly such incidences are eroding consumers’ trust in brands. This is the impetus for Secure the Trust of Your Brand™, a major thought leadership initiative fielded by the Chief Marketing Officer (CMO) Council. This comprehensive research effort is designed to better understand the degree to which information security, business continuity, and ...
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Is your company an alert enterprise? The ability to quickly identify and respond to market and operational risks and opportunities is a major competitive advantage, and one in which information technology is playing an increasingly important role. The need for companies to become Alert Enterprises is forcing management to take a serious look at internal structures, cultures and capabilities. This ...
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