REPORT

The world is opening up! The industry that was initially the hardest hit – travel – is set to lead the recovery. This industry report highlights who is dominating the Share-of-Voice (SOV), which creatives are catching fire, what the consumer sentiment is around brands and even specific posts, what each brand’s messaging and positioning strategy is, and who’s getting it right – or horribly wrong. All eyes are on what moves are being made in this industry, as a signal to the broader market in terms of what’s to come for 2021.