REPORT

This report explores how companies, specifically those with a presence in Asia-Pacific, can engage with customers in a more valuable way by being more adept at big data analytics. Not surprisingly, marketers report being overwhelmed by growing volumes of customer data and are still playing catch-up in the social media-driven, mobile device-dependent Asia- Pacific market. Download the full report to read exclusive interviews with marketing executives from GE Capital, ING Direct, PayPal, Telstra, Unilever and more.