REPORT

Paris in the springtime. Picturesque. Romantic. Collaborative? CLOSE selected Paris as the sixth and final venue of its six-month global think tank junket. Over the course of six months, the CLOSE workshops gathered some of the most open, honest, eager and seasoned sales and marketing executives the world has to offer. The Paris contingent proved yet again that while the divide between sales and marketing seems too wide to bridge, there is a great desire to partner to succeed and drive business together. If one thing can be said of all of our events, sales and marketing executives are all facing a similar mandate: improve performance, strengthen operations and process, and drive the bottom line through deeper, more engaged relationships with the customer. Rather than focusing on the divide, these executives choose to focus on the customer.