REPORT

The CMO Council and Adobe have partnered once again for our fourth annual study into the state of digital marketing across the Asia-Pacific region. This study reviews the state of adoption, readiness and maturity of organizations in Asia who are working to meet the demands of today’s digital customer, and it also provides comparisons to previous years’ studies to benchmark and measure the progress being made across the region as it relates to digital marketing performance. Key areas of focus for the study include the organizational mindset, alignment, marketing readiness, marketing skills, content velocity and creative empowerment.

This research reviews the state of digital marketing adoption, traction and success across eight key regions, including Australia, Singapore, Hong Kong, China (Mainland and Taiwan), India, South Korea, Southeast Asia (Malaysia, Indonesia, Vietnam, Thailand and the Philippines), and New Zealand. It also includes a dashboard infographic with helpful comparisons for tracking each region's progress from year to yea