POV - Expert Views - CMO Council™

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Marketing's Role in Shaping M&A Outcomes

By Janice Kapner

Marketing shapes M&A outcomes by aligning stakeholder perceptions early. A clear, consistent narrative—reinforced by measurable milestones—builds trust, reduces friction, and sets the strategic context for execution long before integration delivers results. More >

The Evolution of Drive-Thrus

By Abigail Klianis

Drive-thrus have become the strategic heartbeat of modern QSRs. Discover how AI, automation, and personalization are transforming speed, accuracy, and loyalty—without losing the human touch. More >

The Forgotten Funnel

By Sarrah Pitaliya

Most CMOs chase new leads while growth hides in plain sight—post-sale marketing unlocks retention, expansion, and advocacy at a fraction of acquisition cost. More >

How to Value Creative Work

By Corey Mitchell

Creative work should be valued as a measurable investment—allowing brands to quantify outcomes, link quality to financial impact, and prove how strong creative multiplies media performance. More >

AI Is No Longer a Tool. It's a Customer.

By Peter Kastrup-Misir

AI is quietly shaping buyer choices, invisible shortlists, and whether your brand even gets considered. More >

The Journey to the CMO: The Need to Define & Align

By Christine Heckart

Creation of the CMO title elevated marketing and set the foundation for a more integrated, market-driven leadership role that continues to evolve today. More >

AI Brings a Tsunami of Breakthroughs

By Milton Longobardi

The Covid pandemic pushed development of e-commerce and logistics, ushering in a new era of consumer engagement and personalized product delivery. More >

CMO Stands for Chief Magic Officer

By Jamshed Wadia

What matters most is cross-functional accountability and making sure marketing has the proper budget, KPIs and alignment at the C-level. More >

CMO Role: Harder, Broader, More Strategic Than Ever

By Vivek Kumar

Success is deciding where automation accelerates value, where human insight remains essential, and how to embed technology without hollowing out strategic capability. More >

From Mad Men to Math Men to Meaning Makers

By Mohamed Al Tajer

The future of marketing is being written in markets that Western playbooks never anticipated. More >

CMOs Survived by Being Fearless

By Martyn Etherington

Organizations need CMOs who can translate strategy into execution, connect investment to outcomes, and align teams around a shared growth agenda. More >

Marketing Moves Closer to The Core of Strategy

By Ricardo Oberlander

The viability of the CMO role does not hinge on title preservation but on scope clarity and capability depth. More >

The Inconvenient Truth About Marketing

By Jan Soderstrom

The most important change in marketing is not technology, channels or job titles. It is the expansion of the mandate. More >

Why Sports Advertisers Need Smarter Data

By Dave Constantino

Marketers can turn premium inventory into true performance investment. More >

The Customer-Obsessed CMO’s Playbook

By Raymond Gerber

The harsh truth is: CX cannot be a series of ad-hoc fixes. More >

Why “absolute alignment” will make or break your business

By Denise Persson & Chris Degnan

Consider how brands commit to, strategize and then deliver on absolute alignment. More >

Five Ways to Protect Your Bottom Line in the Age of AI

By Joe Curcillo

Learn how to protect your bottomline from AI consequences. More >

How to Scale Personalization Authentically

By Brian Berner

Personalization has changed from a competitive advantage to a customer expectation. More >

Tariffs Are Shaping Consumer Sentiment

By Tim Glomb

As U.S. consumers brace for tariff-driven price hikes, marketers believe this shopping season won’t be business as usual. More >

TikTok’s Great Divide

By David Abbey

A fractured TikTok will force a rethink of reach, revenue, and brand alignment. More >

A CMO’s Guide to AI Transparency

By Avi Chai Outmezguine

Do you trust the AI that’s powering your campaigns, audience segmentation and recommendations? More >

Brain-Based Guide to Unlocking Creativity, Innovation

By Susan Robertson

How to begin with possibility, not problems, to set the stage for solutions. More >

The Overlooked Brand Touchpoint

By Paula Catoira

Brands must make every customer interaction count – that includes their research. More >

How Data Can Unlock Marketing Excellence

By Steve Leeper

Are marketing leaders ready to treat data as a strategic asset? More >

Why Purpose-Led Storytelling Matters

By Marian Scala

Purpose done right is embedded in a brand’s strategy, operations, and culture. More >

Marketing Isn’t a Vending Machine

By Kathleen Schaub

Create adaptable, resilient marketing systems that thrive in uncertainty. More >

Applying Organizational Principles to Data Value

By Thor Olof Philogène & Adam Hanft

Data inundation is an occupational hazard for Chief Marketing Officers. More >

High-Stakes Evolution of Marketing in Uncertain Times

By Paul Sinkinson

The key to thriving in troubled times lies in spending smarter. More >

Hyper-Aware Brands Hyper-Target Their Ads

By Brian Berner

The average person uses between six to seven social media platforms every month – bombarded with thousands of ads on each one. More >

Email Doesn’t Equal Identity

By Tim Glomb

Understanding what drives purchase decisions is critical for personalized marketing More >

How the Superbowl Is Changing Advertising

By Nataly Kelly

The challenge for brands and advertisers isn't being liked – it's being liked by the right people. More >

10 Strategic Planning Pitfalls to Avoid

By Drew Yancey

Common strategic planning traps—and how to sidestep them. More >

Creative Recipes for Innovation

By Duncan Wardle

Create a culture of innovation and creativity within your organization. More >

The Evolving Role of the CMO

By Helena Mah

Marketing is now a critical driver of business strategy, growth, and innovation. More >

The Financial Return on Creativity

By Maximilian Bauer, Scott Koslow, Shashi Matta, David W. Stewart

As much as 82 percent of marketers see creativity as a superpower of marketing. More >

The New Currency of Experiential Marketing

By Jonathan Adler

First-party data is one of the most valuable metrics for experiential marketing. More >

Is Your Customer Journey Broken?

By Susan Rubin-Stewart

In today’s competitive business landscape, delivering seamless CX is a priority for companies. More >

CMO Holiday Playbook in the Age of AI

By Mark Abraham and David C. Edelman

CMOs are making investments in better predictive AI models to target high value holiday shoppers. More >

B2B Marketers Add AI to Intent Targeting

By Ken Lordy

Intent targeting is becoming a top strategy for B2B marketers, and adding AI makes outcomes improve. More >

Future Forward: Beyond Survival Mode

By Helena Mah

CMOs must move beyond mere survival tactics and adopt a future-forward mindset. More >

How Neuromarketing is Transforming Consumer Research

By Ankoor Dasguupta

Neuroscience is shifting our understanding of consumer decision-making. More >

Keeping Humanity at the Heart of Advertising

By Grant Parker

In the era of AI, the ad industry must not lose sight of its core — the human connection. More >

Strategies For A Multi-ID Future

By Grant Parker

Google has abandoned cookie deprecation – for now. What does this mean for marketers? More >

How Brands Build Connections With Influencers

By Dmitrii Zorkin

Creating Instagrammable moments – the secret to winning over influencers at industry events. More >

The Sponsorship Consistency Conundrum for CMOs

By Kim Skildum-Reid

Your sponsorship strategy should be about establishing a consistent approach to sponsorship. More >

The Fallacy Of Persuasion

By Leslie Zane

The conscious persuasion model employed by marketers can actually alienate consumers. More >

Building High Trust Marketing Teams

By Ankoor Dasguupta

Five points which are the catalyst to building teams with a foundation of trust. More >

Marketing Is At An Inflection Point

By Steven Gerber

The practice of persuading consumers to influence how they think, feel and behave is in the early stages of a seismic shift. More >

Your Teams Are Humans First, Marketers Second

By Sarah Roberts

Let’s focus on humanizing brands and creating a connection to understand our customers better. More >

Four Steps to Align Revenue Teams Around Product-Led Growth

By Kristen Habacht

About half (49%) of B2B marketers in the US report that they’re facing budget or other resource constraints in 2024. More >

How Identity Resolution Will Replace Third-Party Cookies

By Tim Glomb

The end of third-party cookies signals a seismic shift in digital marketing. Identity resolution is one solution. More >

Rethinking Marketing: A Catalyst for Growth Post-Pandemic

By Dr Audrey Naidoo

Current disruptive forces have a profound impact on modern marketing, demanding a complete re-engineering to ensure business growth and sustainability. More >

Resolving Creative Training Void and Talent Gap

By Jillian Gibbs

Advertisers and marketers are increasingly reliant on visual content and there is a dangerous training void in the creative industry. More >

What Can Possibly Go Wrong? How to Manage Unpredictable Projects

By Anton Skornyavkov

Keeping critical tasks on track despite unexpected pitfalls, problems and anxieties. More >

Agency Self-Reporting Is Bad For Business

By Neil Pursey

The traditional mindset of agencies evaluating their own effectiveness is a classic industry misstep. More >

The Heartbeat of Brand Marketing

By Ankoor Dasguupta

Brand marketing is the bedrock on which customer loyalty and advocacy are built. More >

Change is Not a Choice. But it is a Challenge.

By Friska Wirya

Do you have the grit, commitment and resources to make change happen? More >

Crafting a Captivating Story with Voice

By Brian Berner

Digital audio advertising best practice must include a compelling call to action to maintain a competitive edge. More >

Digital Storytelling in an Era of Short Attention Spans

By Julie Tucker

How can companies craft narratives that not only capture a person's attention but hold it long enough to make an impact? More >

Use AI-Powered Tech to Listen to Customers

By Cynthia Sener

Brand intelligence steered by AI will aid marketers in navigating changing consumer spending trends. More >

Growing Relevance of Sustainability Marketing

By Ankoor Dasguupta

Sustainability is not a mere marketing ploy, but a commitment woven into the fabric of our operations. More >

ChatGPT: Your Next Marketing Secret?

By Brian Berner

Is ChatGPT the marketer's new secret weapon? By asking targeted questions, ChatGPT can gather customer insights. More >

Uncover the Power of Always-on Attribution with Real-time Media Optimization

By Dave Murray

Modern attribution technology, when used effectively, is helping advertisers measure and improve media performance. More >

Decoding Data for Effective Marketing Plans

By JoAnne Gritter

The science behind a winning marketing plan is about harnessing data for a results-driven strategy. More >

Marketers Prioritize Performance Marketing

By Richard Jones

Brand awareness shifts to performance marketing as the marketing landscape evolves. More >

Is AI an Asset for B2B Marketers?

By Jordan Buning

Could AI lead to risky, unchecked outcomes in B2B if we trial the technology too soon? More >

Breaking Free From 'Cycle Of More'

By Helena Mah

Navigating economic uncertainty and delivering profitable growth by doing more with less. More >

Online Consumer Chatter Goldmine

By John Mazur

How multi-location brands should tap AI to glean actionable insights from everyday online customers. More >

Decades of Complexity Overwhelms CMOs

By Michael Farmer

Complexity has overwhelmed CMO efforts to drive growth and increase shareholder value. More >

5 Ways CMOs Can Mitigate Media Waste

By Marilois Snowman

Why brands fall for advertising inefficiencies and the ways marketers can mitigate media waste. More >

Essentials for Expert Event Hosting

By Ray Sheehan

Events are resurging after the pandemic-induced slump and event marketing mavens may want to sharpen skills and enhance experiences. More >

LEGO's Digital Building Blocks

By Eric Lamarre, Kate Smaje, Rodney Zemmel

New book constructs LEGO Group’s model manual to become a truly digitally-enabled consumer goods company. More >

Unlock Success with Multidisciplinary Marketing Teams

By Helena Mah

By building multidisciplinary teams, organizations can boost marketing performance and contribute to business success. More >

AI-Approach Transforming Branding Investing

By Andréa Albright

Investors must consider the power of branding and innovation to truly unlock long-term growth and profitability. More >

Time to Define and Own Your Personal Brand

By Kate Obert

Whether you intentionally curate your personal brand or not, you are one. CMOs need to consciously craft their own brand. More >

GenZnomics: 10 GenZ Beliefs Driving Global Economy

By Cheyenne Hunt

As GenZ mindsets are shaping culture and economies at a global level, it’s imperative to understand the opportunities and challenges ahead. More >

The Journey From Transactional to Value-Based Sales

By Helena Mah

How to unlock growth by rethinking go-to-market strategies to manage change so companies thrive instead of just survive. More >

Brands Use Creativity As Force For Growth

By Hussein Dajani

CMO priorities to secure companies against economic instability include accelerating moves to new digital technologies; expanding into new markets, segments and regions; enhancing customer personalization. More >

Want To Fuel Growth? Factor For FUD

By Lisa Hicks and Edward Payne

Growing topline revenue is one of the most pressing issues organizations face. They first need to assess and overcome the impact of buyers’ Fear, Uncertainty and Doubt (FUD). More >

Your MarTech is Not What You Think

By Nav Thethi

With ever-evolving marketing needs businesses must adopt cutting-edge MarTech for a firm groundwork of data and infrastructure. More >

It’s Not About Sales, It’s About Trust

By Helena Mah

Looking after customer relationships means spending less on customer acquisitions over time. More >

CMO Playbook for 2023 Prioritizes Growth

By Scott Davis & David Novak

How many CMOs have moved beyond marketing leadership and are emerging as growth-oriented drivers of "what's next?" More >

Beyond The Bottom Line: How Innovative CMOs are Preparing for 2023 Engagement

By Lisa Nirell

How are innovative CMOs preparing for 2023? Stop obsessing over budget. Question your identity. Toss traditional segmentation. Make sure CX includes EX. More >

How Can a Business Improve Outreach

By Max Wolff

How can you convert leads into customers? Start personalizing your message. More >

Workplace Trends to Watch in 2023

By Jesse Meschuk

How will companies need to adapt themselves to the dynamic work environment and the constant shift in workplace trends? More >

Stage by Stage Closer to Purchase

By Helena Mah

Helping today's B2B buyers buy isn't a sales challenge anymore, it is becoming an information challenge. More >

How Puma’s NYFW Comeback is Redefining The Digital Crossover

By Mathieu Champigny

How do experts create an immersive in-store experience while utilizing the instant gratification of the digital world? PUMA has the answer. More >

Big Company Frustration Over Applied Innovation

By Jonathan Tofel and Carolina Sasson

Big CPG companies face many hurdles on the road to strategic innovation, which has stymied their growth. But they can choose to overcome them by embracing an entrepreneurial mindset. More >

Retail Media Networks and Beyond: Reaching the Right Buyers Based on Purchase Behavior

By Nick Mangiapane

How are consumer product marketers increasingly leveraging retail media networks to reach the right shoppers and boost recognition and sales? More >

How’s the Mental Health of Your Marketing Teams?

By Loretta Stagnitto

Mental health concerns of increased anxiety and burnout in the workplace are at an all-time high. See how to proactively address this to promote a rewarding work environment. More >

Optimizing Cost Per Acquisition In The Startup Environment With SEO

By Steve Hawky

Looking to optimize your startup's customer acquisition costs? Here's everything you need to grow using SEO. More >

Work on the Challenges of Today and Earn the Right to Exist Tomorrow

By Helena Mah

Growth, digitalization, and efficiency are the end goal for businesses. How can this be achieved when customers are the ones in control? More >

Starting a Green Business: Everything You Need to Know

By Vivek Mukherjee

Sustainable businesses are good for the planet, in keeping with the times, self-sustaining, and, perhaps most importantly, lucrative. Find out how you can go green. More >

Is Pervasive Patent Protection Good for Business?

By Merilee Kern

Explore the myths and mistakes that can undermine IP endeavors and short-circuit valuations. More >

A Culture of Learning for the Modern Marketer

By Jacqui Greeff

The fluidity and constant evolution of tech is both a gift and a curse for marketers. More >

How to Make Customers Stick in Changing Times

By Michael T. Capizzi

How do businesses utilize sales and loyalty data insights to enhance customer value and retain customers? More >

The Road to Reputation Resilience Can't Be Walked Alone

By Nir Kossovsky & Denise Williamee

21st century problems require 21st century solutions. How can your company be resilient in today's volatile social media climate? More >

Brands Should Solve Offer Fraud to Better Help Consumers During Tough Times

By Bobby Tinsley

At a time of high inflation, shoppers are feeling intensified financial pressures, how can companies refocus to benefit themselves and the consumer? More >

The Importance of Digital Disruption in Business and Marketing

By Nav Thethi

Understand the advantages and disadvantages of digital disruption in today’s economy. More >

Truly Moving the Needle

By Balaji Vaidyanathan

In a world where marketing is increasingly responsible for revenue generation, what do marketers need to focus on to truly move the needle? More >

The Relentless Hunt for Marketing ROI

By Fulya Uygun

What can be done to spot unsuccessful marketing initiatives and change course to something that benefits the company? More >

The Role of the Metaverse in Your 2022 Brand Plan

By Katie Brown

How can you get in on one of the hottest trends right now? Find out how you can make the most of the Metaverse, Web3, NFTs, and Virtual Reality. More >

Want Faster Time to Action? Innovate Your Management Style First

By Federico Salvitti

How much more successful would we be if we somehow shortened the time between intuition, idea, hypothesis, and execution of our marketing ideas? More >

Five Ways to Accelerate Customer Centricity Success

By Giles Colborne

Customer Centricity is about the way the entire company runs - from HR, to technology, to the product. See how and why you need to accelerate your customer-centricity success. More >

Combining Raw Data and Marketing Intuition as an Efficient Recipe for Progress

By Steve Hawky

Many marketers in the era of data-driven marketing put raw data in charge and anticipate it to guide them to success, but it may miss important human interest areas in your marketing strategy. More >

I am a Customer - and I am Human!

By Ian Ryder

Our CMO role requires us to do three things extremely well: Leadership, Strategy, and Strategy – and speak the language of the Boardroom. But who is ultimately responsible for the CJ and CX we give to our customers? More >

What's Wrong With Purpose? How Do You Fix It?

By Saul Betmead

If you are building a company's purpose, ESG must be integral. The jury is still out that it's more of a moral argument than an absolute commercial one – is this the right thing to do? More >

Understand Your Customers & Open Up a Gold Mine

By Nav Thethi

Providing the best digital experience is the most efficient way for companies to retain their old customers and gain new ones. Getting to know your customer is the key. More >

How Can Marketers Optimize Their Digital Content Strategy to Engage and Win Over Customers in an Omnichannel Environment?

By Balaji Vaydanathan

Organizations must integrate communications across channels for better CX. More >

Going Back to Live Events Doesn’t Mean “Return to Normal” – Expectations are Higher!

By Ophir Shalitin

What we consider "normal" may not be what we expected. Read Ophir Shalitin's thoughts. More >

Risk Management is a Great Story

By Nir Kossovsky

Risk management is about buying insurance...isn’t it? More >

CMOs Are Getting Targeted Demand Gen Confused with ABM

By Kristina Jaramillo

When we think of ABM as a whole, we often confuse it with other competitive strategies. Why is this and how can we tell? More >

Magic and Math: Why Marketing Leaders Need to Reconnect with Their Creative Roots

By Russ Somers

Marketers are over-reliant on the science of marketing at the expense of the art – yet both are requirements for effective marketing. More >

Marketing the Past, and the Present: How the Green Bay Packers Do It

By Bev Thorne

The Packers’ marketing team taps into their history while employing cutting-edge approaches and engaging with their widespread fanbase through various channels. More >

The Effects of Unconscious Bias in Communication & Marketing

By Kathryn Sakalis

Take a deep dive into unconscious biases and how it translates to your work, the way you communicate, and your brand images. More >

How Traditional Marketing Methods Can Still Work

By Dean Burgess

The modern advancements of digital marketing have not rendered traditional methods obsolete. More >

Defining the Right CX for Each Segment

By Vikram Mohan

Should all customers be given the royal treatment? Maybe not. More >

CMOs, a Key Player in M&A Success

By Howard Breindel

Launching a new brand following a major transaction can be a catalyst for success. But only if it's done right. More >

The Rapid Rise of Customer Experience

By Alon Ghelber

As marketers are making the shift from emphasizing customer service to customer experience, make sure you're covering all of your bases. More >

Monetizing Opportunities Over Vehicle Lifecycle

By Anuj Jain

The use of technology in vehicles allows real-time data analysis to provide top-notch customer experience. More >

When it Comes to Loyalty, Cash is King

By Jordan Glazier

With so many ways to incentivize customer loyalty, is cash really the best way to keep customers around? More >

4 Common Cause Marketing Campaign Mistakes Committed by Big Businesses

By Sean Flint

When your heart is in the right place, championing causes important to your brand should come easily...right? More >

Enhancing B2B Marketing Engagement with BIMI and VMCs

By Mark Packham

Push past mailbox noise to up-level your brand, while increasing trust. More >

A Brief Introduction to Geo-Conquesting and Its Pitfalls

By Conrad Sturdy

Looking to add geo-conquesting technologies to your MarTech stack? Make sure you don't fall for these common mistakes. More >

Developing a Winning Digital Marketing Strategy for Your Brand

By Steve Hawky

Before you start your digital marketing journey, make sure you set yourself up for success to grow in the long run. More >

Does Language Really Matter in Marketing?

By Conrad Sturdy

We all understand the importance of syntax, vocabulary, and tone when we’re constructing a marketing campaign; however, the nuances of language don’t stop there. More >

The Impact of Digital Disruption and its Evolution in the Financial Services Industry

By Aziz Amine

Fintech is transforming a variety of financial businesses, including real estate, insurance, marketplace lending, and personal banking More >

CMOs as Futurists to Navigate the Metaverse

By Rahul Mudgal

Getting to the bottom of what all this "metaverse" talk is all about. More >

Crossing the Digital Chasm with Trans-media Storytelling

By Rahul Mudgal

“Humans think in stories, and we try to make sense of the world by telling stories.” More >

New Survey Data Proves Social Media Ad Engagement Leads to Purchases

By Alon Leibovich

A recent BrandTotal survey reveals the truth behind customers' engagement with social media ads. More >

Coming Soon: Chatbots Will Be Salespeople and Products Will Be Services!

By Marcos Henrique Facó

How does AI affect customers' buying decisions? And how can you outsmart it? More >

Forging a New Path on the Road to Recovery

By Sithembile Ntombela

As we recover from the pandemic, how will marketers continue to be innovative and adaptable? More >

How to prove the value of Marketing to the Enterprise?

By Helena Mah

Learn how marketers have the opportunity to seize central role and drive organization’s broader growth by reimagining customer experience and innovation agenda More >

Informal Economy

By CMO Council

Learn about the impact of the coronavirus (COVID-19) pandemic has had on emerging market and developing economies that have large informal sectors an how different countries are handling it More >

The Elusive and Deceptive "Tipping Point"

By Mike Lakusta

America is a lot more diverse than we may think. Let's take a look at how demographics alone don't always paint marketers the most accurate picture. More >

2020: Marketing leadership lessons from the hardest year

By Victoria Peppiatt

2020 was full of hard lessons, but as we move further along into 2021, we're seeing how all these pieces of wisdom are coming in handy. More >

How Different States Utilize their Market Advantage

By Lars Holmström

The United States economic success and stability is composed from the individual states success in their industrial sectors. More >

Reality Manipulation, Accountability, and Civil Service: Brand Purpose Evolves In The Pandemic Aftershock

By Camilo La Cruz

Camilo La Cruz weighs in on how the COVID-19 pandemic has changed brand purpose and what the future holds. More >

Platform Thinking to be Hyper-Relevant in 2021 and Beyond

By Rahul Mudgal

Rahul Mudgal discusses how CMOs can create differentiation and relevance amidst this unravelling of the normal. More >

Is Corporate America Ready for a Multicultural America?

By Dr. Jake Beniflah

Dr. Jake Beniflah breaks down the message behind his new book, The Big Shift, and discusses the importance of companies embracing diversity and multiculturalism. More >

What CMOs Need to Know About Email Subject Lines

By Parry Malm

Don't get stuck in the spam filter or banished to the trash bin in 2021. More >

8 Ways to Reimagine Your Content Thumbnails to Increase ROI in 2021

By Joel Goobich

Without a thumbnail image that entices users to click on your content, your hard work will be passed up for something more captivating to an audience--no matter how relevant your topic is. More >

Why Purpose is Profitable

By Cheryl Burgess

In a world full of distractions and disruption, marketers need to create un-disruptable bonds with their customers. More >

Secret SaaS: Marketers' Best-Kept Secrets on Attribution Models for SaaS Products

By Ran Yosef

Attribution models can be intimidating, this how-to guide for finding the "secret sauce" of what works best for your brand is here to help. More >

Intuition is Your Superpower

By Sue Hawkes

Intuition is a language of its own. Learn how to tap into your ability to think with more than just your mind. More >

Marketing Psychology: 5 Powerful Principles of Human Behavior

By Ross Kimbarovsky

Psychology is an underrated and easily accessible tool to help supercharge your marketing strategy. Here are some strategies to help get you started. More >

Getting Emotional: The Secret to B2B Branding on a Budget

By Mary Peterson

Marketing budgets have been under fire in the wake of COVID-19, but the biggest asset in effective marketing doesn't cost a penny. More >

Data Science: The #1 Function for Marketers as They Work In, Through and Out of the Pandemic

By Ogzur Dogan

As anxiety grows and the pandemic spreads, business leaders have a tough choice to make. Will you sink or swim? More >

Exiting Stronger Than Ever: Crisis as an Opportunity

By Helena Mah

A global crisis doesn't have to mean a crisis within your organization. Learn how to use this time as an opportunity to strengthen your relationships and emerge stronger than ever. More >

Your Fist and the Future of Marketing

By Jonathan Martin

In a world where marketers are constantly fighting for attention, using your fist to fight takes on a whole new meaning. More >

Markets Do It Vertically. Consumers Do It Horizontally

By Michael R. Solomon

Don't just wish upon a star for better costumer engagement. Constellation marketing is the "Holy Grail" of marketing to consumers in the 21st century. More >

Loyalty Lasts if the Customer Comes First

By Mahesh Enjeti

Are your customer relationships transactional or loyal? As we move into an increasingly connected world, loyal customers are more important than ever. Shifting your relationships may be easier than you think. More >

The Role of Marketing Today: Understanding Shifting Customer Needs

By Suman Sarkar

Understanding what today's customers want and need is an increasingly daunting task for marketers across all industries. Why is that? More >