REPORT

After a year of delivering mostly marginal efficiency gains, GenAI is on the verge of accelerating functional effectiveness and competitive differentiation. Nearly 4 in 5 business leaders believe GenAI will deliver a competitive advantage over the next 18 months, such as AI agents improving the customer experience. But not everyone will be able to reap the benefits. Some 3 in 5 leaders aren't confident in their data-AI readiness to achieve GenAI value. Our report, "The Pathway to GenAI Competitive Advantage," examines how GenAI might shape, impact and influence the way data is used for competitive advantage if properly prepared and primed.

The findings of this report are based on a global survey of more than 170 business and functional leaders across industries and geographies and in-depth interviews with GenAI experts. Over 80% of respondents hold EVP/SVP/VP/GM/CIO/CTO/CISO/CLO titles, and 60% represent large corporations with annual revenues of more than $1 billion. Download your copy of the report today to see how your GenAI data readiness stacks up amongst your peers.