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Increase Your Pace in the E-commerce Race $50 US*
Rating the State of Consumer Supply Chains
With ecommerce expectations skyrocketing for rapid home delivery of consumer products, manufacturers and retailers are caught in a major supply and fulfillment dilemma. Legacy supply chains, often designed for in-store fulfillment, are not keeping pace with consumer demand and are no longer profitable. Faced with the unrelenting success of ecommerce giants like Amazon and Walmart, industry execut...
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AMI Report Bundle: Data, eCommerce and Digital Ads $50 US*
As a special offering to AMI Members, this bundle provides access to three complimentary CMO Council reports. In each of these reports you will find detailed charts and graphs as well as deep-dive executive interviews. Brand Protection From Digital Content Infection: While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing nex...
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Ingenuity in the Global eCommerce Community Detailed Findings $50 US*
How To Compete and Not Get Beat in the Digital Retail Marketplace
Large, global eCommerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strategies to better integrate digital advertising with personalized shopper engagement and more effective conversion programs. This report highlights per...
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Product Ownership $50 US*
Lasting Satisfaction or Painful Distraction?
The ownership experience should be a critical brand differentiator and revenue generator for both manufacturers and retailers. Yet only 17 percent of North American consumers believe brands truly care about them after the point of purchase, which might be an accurate reflection of the importance that acquisition-centric marketers place on the aftermarket service and support that drive and solidify...
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Context, Commerce + Customer $50 US*
Best Practices to Exceed Expectations
While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience. According to new research from the Chief Marketing Officer (CMO) Council and SAP Customer Experience, more than a third of marketers (39 percent) believ...
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Giving Customer Voice More Volume $50 US*
Turning Customer Pain into Competitive Gain
Customer experience is still very much a work in progress for senior marketers who participated in this study, fielded in late 2008. Despite overwhelming agreement on the importance of customer experience and word-of-mouth, the admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes. Sponsored...
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