POV

The Chief Marketing Officer Council, CMO, has been an inspiring pivotal force in shaping the global marketing landscape since its inception. Over these 25 years, the CMO Council has evolved alongside marketing innovation, providing thought leadership, research, and collaboration for seasoned marketing executives globally.

Marketing has come a long way since I first collaborated with the father of “direct marketing” and creator of the toll-free number 0800, Lester Wunderman, at his agency Wunderman, Ricotta & Klein acquired by Young & Rubicam and today part of WPP Group.

The internet and digital transformation has remodeled modern marketing and the CMO Council has been at forefront providing guidance on adopting innovative technologies, like IOT-Internet of Things, integrating digital channels, and leveraging data for personalized engagement and better customer experience.

The Covid pandemic significantly pushed the development of e-commerce and logistic coordination, ushering in a new era of consumer engagement and personalized product delivery. Now, with marketing embracing AI-Artificial Intelligence, we can expect a tsunami of breakthroughs in all marketing facets and much more predictive analytics. We also are optimistic about the initiatives of CMO Council teaming up with CMN – Chief Marketer Network for 2026.

In Latin America, we were able to take the full benefit of all this marketing evolution and greater integration of marketing with business strategy, sustainability, and social impact thanks to CMO Council high-level peer-powered global network and vast data resources accumulated during this 25-Year period.