How Marketers Can Build Resilient Brands
January 17, 2025 By Louise Burgers
Tap into the wisdom of marketing thought leaders to find out how to invest in resilient brands and meet market challenges head on.
Successful marketers constantly reposition brands for long-term, accelerated growth, finding new spaces outside their category boundaries and seeking breakthrough innovations. In fact, the most valuable brands in the world create shareholder value faster, resist market downturns and, also manage to weather recessions
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