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Opportunity Spotting

Unleashing the Power of Content to Reveal Customer Behavior, Intention and Need

10/22/19 8:00am PST / 11:00am EST

Topics of discussion included:

  • Does the current content value chain align with the organization’s need for superior content that drives growth and engagement?
  • Is the agency-led and driven model of content creation and distribution broken?
  • In today’s lightning fast connected world, is traditional content creation holding us back from real-time relevant experiences?
  • Do we have to sacrifice content quality for speed, or for budget?
  • Has content marketing evolved beyond the traditional publishing and development process?

SPEAKERS

  • Nick Mason, CEO & Founder, Turtl
  • Faith Wheller, Segment and Partner Marketing Director EMEAR, Cisco
  • Liz Miller, SVP of Marketing, CMO Council
  • Content Marketing
  • Demand Generation
  • Lead Management
  • Sales Enablement
  • Marketing Performance
  • ROI
  • CX Strategy
  • Business Intelligence
  • Brand Strategy
  • Marketing Operations