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Increase Plan and Spend Agility
What is covered:
Marketing agility is an essential quality in uncertain times. This webinar reveals how to obtain the highest returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity. Develop an early warning system for assessing what is and isn’t working, in order to better manage spend across the portfolio.
As part of a four-part webinar series, the CMO Council and KPMG explored strategies for maximizing returns from prior investments, effectively managing assets and agencies, and improving plan and spend agility. Learn immediate actions your organization can take in the next 30-60-90 days.
Who should attend:
This webinar is extended to high-performing executives looking for guidance on immediate actions needed to generate the agility, productivity and cost-efficiencies needed to address current marketing challenges.
Other webinars in the series:
This webinar was the last of a four-part webinar series put on by the CMO Council and KPMG. It focused on how to obtain the highest returns from overall marketing campagin spend and how to better manage spend across the portfolio.
Learn more about the other webinars in the series here:
- Maximize Returns on Martech Spend
- Stretch Spend Through Better Agency Management
SPEAKERS
Sally Lopez, Director of Marketing Programs and Operations, CMO Council
Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy. She currently lives in the suburbs of Atlanta, Georgia, where she and her husband are cultivating a farm.
Jason Galloway, Managing Director | Marketing Consulting, Practice Lead, KPMG US Customer Advisory
Jason is a Managing Director in KPMG’s US Customer Advisory practice and serves as its Marketing Consulting practice lead. He has over 16 years of global experience across Communications & High Tech, Media, Financial Services and other industries. Jason helps his clients transform their Marketing organizations to meet the ever changing needs of their customers. His experience includes digital marketing, marketing operations, marketing technology, large-scale global implementations, change management and managed services.
Jennifer Linardos, Director | Marketing Consulting, KPMG US Customer Advisory
Jennifer is a Director in KPMG’s US Customer Advisory – Marketing Consulting practice and serves as the Consumer & Retail and Media industry lead. Jennifer is focused on customer strategy and growth with a concentration on customer centric solutions and marketing effectiveness. She has experience in Consumer & Retail and extensive knowledge of the media industry and the intricacies and complexities of its business issues.
Pete Frend, Principal | KPMG Strategy, KPMG US Advisory
Pete is a partner in the Strategy services arm of the KPMG’s advisory business and focuses in the Technology, Media & Telecommunications (TMT) sector. He has 25 years of experience in the TMT space as both a successful strategy consultant and senior operator in small and large companies. Pete specializes in helping clients employ advanced analytics to confidently develop strategies and identify tactics that fuel growth and operational improvements.