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Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns
Marketing teams today face mounting pressure to move faster, deliver more, and prove ROI, often with fewer resources. McKinsey reports that marketers spend up to 60% of their time on low-value tasks, while Forrester finds that only 16% are effectively turning data into insights.
Paradoxically, marketing as a function has led GenAI adoption but has failed to move beyond simple tactical use cases like content creation and localization.
Enter AI Copilots—always-on assistants embedded within SaaS platforms like Sprinklr. These copilots transform how marketers work- helping them quickly and contextually access insights, monitor campaigns, proactively detect issues, while freeing up time for humans to focus on the creative and strategic.
The CMO Council and Sprinklr believe marketers are humans-in-charge, not humans-in-the-loop. Sprinklr Copilot is the perfect foil for marketing teams, empowering them to execute faster, make more informed decisions, and operate with ease.
In this webinar, we’ll cover:
- How copilots turn complex data into actionable insights—instantly
- Real-time alerts to catch campaign issues before they escalate
- Contextual AI support that simplifies platform navigation
- Why AI is no longer just a tool—but a teammate
Join us to see how Sprinklr Copilot combines the speed of AI with human creativity to drive smarter, faster, and more impactful marketing.