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How Marketing Can Bridge The Gap Between Relationships and Revenue
What is covered:
Marketers need to show how their efforts to nurture customer relationships are paying off in real revenue. One of the most important metrics to do this is customer lifetime value (LTV), which also informs strategic decisions for CMOs, CEOs and LOBs. Yet our new research, "Humanizing + Analyzing Relationships to Drive Revenue, Retention and Returns" shows less than one in five marketers track LTV effectively.
How can marketers better define, measure, track and improve LTV? You’ll find out in this webinar hosted by CMO Council and Deloitte Digital. You can expect to get the following in our 60-minute webinar and panel discussion:
- Key takeaways from new CMO Council research
- Insights on defining and formulating LTV specifically for your company and industry
- Best practices for identifying and segmenting customers with high potential for revenue
SPEAKERS
Sally Lopez, Senior Director of Marketing Programs and Operations, CMO Council
Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy.
Connect with Sally on LinkedIn
Tim Greulich, Managing Director, Deloitte Consulting LLP; Operational Customer Experience Practice Lead, Deloitte Digital
Tim is the leader for Deloitte Digital’s Operational Customer Experience Practice, and has led the development, implementation, and execution of a new digital engagement approach. Tim specializes in helping clients develop executable strategies for getting the most out of their customer interactions and effectively managing their overall customer operations. During his more than 17 years of consulting experience, Tim has helped clients transform their customer and digital engagement capabilities, and has substantial experience in the financial services, telecommunications, and high tech industries.