WEBINARS ON DEMAND

The CMO Council in partnership with SendWithUs, recently hosted a one-hour webcast, “Gaining Traction With Every Digital Interaction” which featured an executive roundtable disccussion. View now to hear from Matt Harris of Sendwithus, Diana Baldwin of Suntrust and Liz Miller of the CMO Council as they explored the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements. They discussed the key issues facing brands as they delve into individualized interactions with the intention of driving improved profitability and longevity of customer relationships. Among the topics discussed and debated were:

• The operational requirements between marketing and product teams that are needed to empower collaboration and maximize transactional communication impact
• Missed opportunities for marketers to maximize relationships through connected content strategies across critical touchpoints
• Strategies for advanced segmentation and precision personalization across each communication
• Unification and increased collaboration across diverse organizational ecosystems to align brand experiences and calls to action in all communications and engagements
• Leveraging valued and opt-in communications in an age of heightened restrictions and regulations around privacy and customer data

SPEAKERS

Matt Harris, Sendwithus ; Diana Baldwin, SunTrust ; Liz Miller, CMO Council