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A View From the Inside: How Microsoft Transforms Social Noise Into Meaningful Experiences
Each year, Microsoft and its technologies and products are mentioned over 115 million times in the social ecosphere. How does a company like Microsoft leverage social media as a mechanism to build relationships with audiences including prospects, customers and fans? The Microsoft Customer Experience Center (CXC) manages social engagement programs for over 30 of Microsoft’s core brands and audiences across 110+ social channels, with the overall purpose of building rich customer experiences through quality audience engagements.
Watch this webcast to learn:
- Why social is important to any business or organization
- What are key components of a social media program that delivers business impact, and how the CXC operationalizes these programs
- How Microsoft leverages the CXC to deliver quality social engagements at scale
- How the CXC uses social to support specific campaigns and key moments
- What tools the Microsoft CXC uses to perform these functions
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SPEAKERS
Liz Miller, SVP of Marketing, The CMO Council
Katrina Munsell, Director of Integrated Marketing and Social Command Center, Microsoft