Global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide
The GeoBranding center is a global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. A series of research initiatives explore the impact, value and outcomes of GeoBranding campaigns.
The GeoBranding center explores the world of marketing through the lens of individual countries and cultures. Through the exploration of topics such as economic development and its impact on tourism; the branding of places of origin as it relates to the promotion of individual products, global events that draw diverse crowds from around the world, and the impacts and ramifications of travel restrictions, trends and cultural shifts, the GeoBranding center serves to celebrate and bring awareness to efforts of marketing, tourism, trade and development around the world.
Marketing operational structures may actually be keeping the customer and brand apart. Indeed, global marketers are struggling in a battle between the efficiency of centralization and the effectiveness of localization, causing them to re-think their current mar-ops strategies. More
Travel and tourism generated $1.6 trillion in bookings in 2017 and now accounts for over 10 percent of global GDP. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations. Destination marke ... More
Surf boards made in Hawaii Hawaii is a hub for surfing and surf art and has produced several of the world's most popular surfboard artists. Among them is Eduardo Bolioli, who is recognized for his innovative and distinctive surfboard art style.
