Virtual CMO Council Event
2024-10-24 15:00:00 2024-10-24 16:00:00 Asia/Dubai CMO Council Middle East Virtual Meet-Up: Synchronize to Optimize Customer Experience Register for our interactive virtual gathering of marketing leaders across the Middle East on October 24th to dive into how leading markters are leveraging AI to optimize CX. CMO Council cmoteam@cmocouncil.org
The CMO Council, and our partners at Sprinklr, invite you to join in a virtual interactive session of leading marketers across the region on October 24th to share and discuss pressing challenges, needs and requirements. Vishal Krishnamurthy, Head of Solutions Consulting- UAE & Africa from Sprinklr, will join the group to lead a group discussion around the evolution of customer engagement and how leading brands are unifying social insights and leveraging AI in optimizing their customer experience strategies.
Topics for exploration and discussion will include:
SYNCRONIZE TO OPTIMIZE CUSTOMER EXPERIENCE
Using Gen AI to Unify Insights from All Touchpoints, Channels and Interactions
More effective, efficient and differentiated customer engagement is now enabling a highly responsive, integrated and consistent brand experience across every channel of market interaction and service delivery. Chief marketers have the opportunity to harvest and leverage data and behavior-driven customer insights using social, mobile, web and instant messaging channels. They can also migrate to lower cost self-service models, improve feedback and listening, easily add scale and flexibility to customer handling, as well as derive more value and return from market interactions.
Smart brands are deploying Gen AI technologies and digital marketing platforms to strengthen, align and coordinate front and back office customer engagement. They now promote valuable consumer-inspired content, form self-help communities, activate third-party problem resolution, as well as embrace new ways to acquire, retain and grow customer relationships. Using mobility in the cloud, brands are able to unify actionable customer data, obtain a real-time view of customer interactions, and immediately determine the success (or failure) of product adoption and use.
Customer disconnects are multiplying as brands strive to keep pace with more fragmented audiences, multiplying digital channels, and the demand for responsive, personalized “in-the-moment” messaging and interactions. Now is the time to benchmark how well you are evolving in the connected, experience economy where real-time problem resolution and exceptional operational agility to meet customer needs and purchasing proclivities are paramount.
Join CMO Council peers and marketing leaders for a hour-long video roundtable on harnessing the power of AI to unleash a wave of real-time insights, productivity and speed to measurably impact campaign performance, go-to-market execution and customer value creation.
