BIO

Vasu is a Marketing & Communications Executive with over 15 years of cross-sector leadership across EMEA and APAC, she has consistently transformed and shaped data-driven, consumer-centric strategies for some of the world’s most iconic FMCG and Luxury brands. Currently, she oversees 30 European markets for globally renowned coffee brands—Nescafé, Dolce Gusto, and Starbucks—leading integrated content and communications. Her unwavering focus on consumer insight and data-led decision-making has driven increased share of voice, brand equity, and profitable growth. At Nestlé, she spearheads hyper-personalised creative analytics performance marketing, incorporating large language models (LLMs) and shaping the AI roadmap across the regional operating model to increase efficiencies and speed to market. Her transformative, solution-oriented mindset has achieved significant brand and business results at scale while maintaining global brand iconicity as well as local cultural relevance.

Previously, she led the launch and growth of multiple food and beverage brands across UK and Ireland with strategic ownership of 3–5-year (MBS), significant P&L accountability, and category portfolio expansion as well as leading the growth in new segments. Her expertise also spans the direct-to-consumer luxury space, notably with Nespresso, where she drove the B2B2C agenda and reinforced brand positioning across both professional and consumer. Her passion for purpose-driven initiatives—particularly around Nespresso’s B Corp status and AAA sustainability programme —saw her lead holistic sustainability communications for the brand where she crafted consumer closeness through distinctive visual identity which allowed everyday consumers to participate in achievable small actionable recycling contributions, whilst getting closer to the bean to cup lifecycle and coffee transparency journey through Blockchain technology.

Before joining Nestlé, she held agency-side leadership roles in eCommerce omni channel marketing as well as integrated communications planning for Samsung and Burger King.  She has a deep passion for disruptive and contagious marketing to better serve the needs of the consumer and provide quality and purpose led business solutions.