BIO

Michelle is a strategic, customer-focussed marketing leader with over 20 years’ experience driving growth, engagement, and brand equity across retail and FMCG. She started her career in advertising before moving to Sweden to work in the software development industry where she led the brand advertising, creative and customer service division. After returning home, she worked primarily in FMCG where she has combined her strong commercial understanding and analytical thinking with creative problem-solving and brand storytelling. For the last ten years, she has worked for Pick n Pay where she led brand and campaign marketing and more recently, the in-housing of the creative agency team. She has a proven ability to align brand and business objectives, led high-performing teams and optimise marketing investment across traditional and digital channels.