BIO

Chandrika Rodrigues is a strategic marketing and communications leader with over two decades of experience spanning Integrated Marketing, Branding, Digital, and Corporate Communications & PR. Known for combining strategic clarity with creative depth, she builds brands that connect meaningfully with people and drive business growth.

She currently leads Branding, Communication, and Digital Marketing at Tropical Agro, driving insight-led strategies and purpose-driven storytelling. Her career includes leadership roles at Mahindra Lifespaces, MetLife Insurance, Philips India, Bausch & Lomb, The Manipal Group (Primacy Industries), Triumph International, and Fine Jewellery Group, with exposure across India, the US, UAE, Fiji, and South Africa.

Chandrika has crafted long-term marketing roadmaps, led branding and rebranding mandates, driven brand repositioning and go-to-market strategies, and executed award-winning integrated marketing and communication campaigns, alongside digital transformation initiatives. She has built high-performing teams and helped organizations strengthen brand equity, attract private equity investments, and elevate global brand visibility and reputation.