BIO
Jarryd McDonald is an experienced CMO who specialises in disruptive marketing. He has a history of achieving results and a proven track record of disrupting markets. Previously, he was the Chief Marketing Officer at Smith Power Equipment and the Executive Creative Director at Mabala Noise Entertainment. Jarryd's areas of expertise include creating and implementing cross-platform disruptive marketing strategies, developing and enhancing and optimising systems and digital ecosystems, managing marketing teams and agency partners, using data-driven insights to build the golden thread to meet business needs, creating, story boarding and implementing disruptive marketing campaigns, complex problem solving and strong analytical aptitude, multi-tasking and working under pressure. Having a keen interest in conquering land, sea and sky, this pilot, scuba diver, skipper and tri-athlete has a wild sense of adventure. He loves pushing the boundaries of what is possible and venturing into unchartered territories. In 2021 Martechvibe magazine put a spotlight on innovative marketing leaders who are transforming and redefining their role and named Jarryd one of South Africa’s Top 20 CMOs To Watch. Having a strong background in creative direction, sales and marketing has given Jarryd insight in being able to drive, position and amplify brands throughout his career, helping grow market share and increase revenue for businesses.