BIO
David W. Stewart is President’s Professor Emeritus in the Department of Marketing and Business Law at Loyola Marymount University. He is the current chair of the Marketing Accountability Standards Board (MASB). He is past Dean of the School of Business Administration and the A. Gary Anderson Graduate School of Management at the University of California, Riverside (UCR). Prior to joining the faculty at UCR he was the Robert E. Brooker Professor of Marketing and Chairman of the Department of Marketing in the Marshall School of Business at the University of Southern California. He also served as deputy dean of the Marshall School for five years. He serves or has served on the editorial boards of more than 20 academic journals, including the Journal of Marketing, the Journal of Public Policy and Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Advertising, the Journal of Advertising Research, the Journal of International Advertising, Review of Marketing Research, and the Journal of Interactive Marketing, among others. He is a past editor of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Public Policy and Marketing. He also previously served as the senior associate dean for academic affairs and associate professor of marketing at the Owen Graduate School of Management, Vanderbilt University and as a research manager for Needham Harper and Steers Advertising (now DDB).
Dr. Stewart holds three academic degrees in psychology: a B.A. from the University of Louisiana at Monroe, an M.A. in general experimental psychology from Baylor University, and a Ph.D. in personality psychology from Baylor University. He has published more than 350 papers and book chapters and twenty books. He has written extensively about market analysis, consumer behavior, market definition and structure, branding, marketing communication, marketing research, and marketing management. His research has examined how consumers and managers search for and use information in decision making, how to effectively communicate with consumers, how to study consumers and their behavior, and how to effectively design marketing programs.
Dr. Stewart’s scholarship has been cited more than twenty-eight thousand times and has been recognized and honored in a number of venues including as the receipt of the Award for Outstanding Contribution to Advertising Research from the American Academy of Advertising, the Cutco/Vector Distinguished Marketing Educator Award from the Academy of Marketing Science, the Elsevier Distinguished Marketing Scholar Award from the Society for Marketing Advances and the American Marketing Association’s Award for Lifetime Contributions to Marketing and Society. He has also received the Chinese Scholar Marketing Association Fellow Award for Outstanding Contribution to Marketing Scholarship in China and Beyond, the Ingolstadt Legacy Award for Business and Economics in Service of Humanity, Awarded by the City of Ingolstadt and the Catholic University of Eichstätt-Ingolstadt, and the Margaret Henderson Blair Award for Marketing Accountability.
He is a member of the American Marketing Association, the American Statistical Association, the Association for Consumer Research, the Society for Consumer Psychology, the American Academy of Advertising, the American Psychological Association, the American Psychological Society, the American Association for Public Opinion Research, The Insights Association, the Psychometric Society, and the Institute for Operations Research and Management Sciences, among others. He also served two terms as a member of the United States Census Bureau's Advisory Committee of Joint Professional Associations and is a past-chairman of this committee. Dr. Stewart has served as Vice President for Finance, Vice President for Publications, and as a member of the Board of Directors of the American Marketing Association. He is a past-president of the Society for Consumer Psychology, a past-chair of the Section on Statistics in Marketing of the American Statistical Association, and a past-president of the Academic Council of the American Marketing Association. He is a Fellow of the American Marketing Association, the American Psychological Association, and the American Psychological Society.
Dr. Stewart has taught marketing courses to undergraduates, MBA students, Ph.D. students, and practicing managers for more than 40 years and is the recipient of numerous awards for his teaching. He has offered executive education courses on marketing topics in more than twenty countries on five continents. He has served as a consultant for a wide array of companies, government agencies, and not-for-profit organizations. Among the companies for which he has consulted are Coca-Cola, General Motors, Visa Services, Hewlett Packard, Agilent Technologies, Hughes, Texas Instruments, Samsung, NCR, IBM, and Cadence Design Systems, among others. He has also served as a consultant to and expert witness for the Federal Trade Commission and the Office of Consumer Protection of the California Attorney General, as well as providing expert testimony before Federal and District Courts, the National Advertising Division (NAD) of the Better Business Bureau, the U.S. Patent and Trademark Office, the Federal Trade Commission, and the International Trade Commission.