BIO

Sithembile is an experienced Chartered Marketer (SA) who is passionate about purposeful brand marketing. Nation Branding and Strategic Marketing Communications Specialist, with 14+ years’ experience in nation brand development and 10 years in strategic marketing communications. Her work drives brand and reputation positioning, stakeholder alignment, and brand strategies that strengthen competitiveness and investor confidence. Throughout her career she has developed integrated strategies that have contributed to strengthening South Africa’s nation brand reputation and global image. The core of her work sits at the intersection of strategy, storytelling and stakeholder alignment, shaping narratives that reflect both national priorities and lived realities.

Sithembile is a highly professional, team player born to lead and thrives for business growth caring about the human agenda and makes it a priority to grow with her teams. Her beliefs are grounded in purpose and integrity, proven through leadership that is consistent, authentic, and impactful.