CMO Council

HIGHLIGHTS

Confessions of the World’s CMO Whisperer The CMO Council’s founder and executive director, Donovan Neale-May, recently had the chance to talk with Dr. Tanja Kent for her “Shoes of a CMO” podcast – which shares real stories and raw lessons from the people shaping how modern brands connect, grow, and stay relevant. Titled, “Confessions of the World’s CMO Whisperer”, the lively discussion with Donovan digs into his surprising background, work with Dell, Subaru, and others, along with the history of the CMO Council. The discussion explores how do the world’s most effective CMOs turn marketing from a cost center into a command center and where marketing is going next — from AI and growth engineering to brand leadership. The podcast also hits on some of the most important topics facing marketers today, including: Ingenuity > Conformity — why creative reinvention keeps brands relevant Marketing isn’t a department — it’s a driving force. It belongs in strategy discussions, not as a service desk at the end of the process Data-Driven Decisioning — the new operating rhythm for CMOs Growth Engineering — aligning marketing, sales and revenue around one mission Why today’s CMO must be a force multiplier in the C-suite — fluent in data, operations and growth strategy, not just campaigns Velocity is everything. Adapt fast, plan for unpredictability, and prepare for global turbulence in data, trade and AI More

CMO BLOG

Smart Brands Seek Fans Among 3.6 Billion Global Gamers

By Tom Kaneshige

How do brands need to prepare for to stand out in the online gaming market of 3.2 billion gamers. More >

Marketing Transformation Audit
Where do you land in the new AI-driven Marketing Transformation landscape? Take Survey

Decision Support for Marketing Leaders, tap the CMO Council's global knowledge base of practitioner insights.

Modern Online Gaming Phenomenon Fuels Digital Marketing Fervor

Smart Brands Seek Fans Among 3.6 Billion Global Gamers

Hyper-Local Precision Marketing

Automating Multi-Channel Campaigns at Scale

CMO At The Crossroads

Assess Where You Need to Progress in the Intelligence-Powered, Marketing Technology Era

Sep 10, 2025

CMO COUNCIL DEBUTS ONLINE SELF-ASSESSMENT FOR CMOs TO CALIBRATE, MAP AND EVOLVE AI-POWERED MARKETING TEAMS, PROCESSES AND PLATFORMS

New CMO at the Crossroads Campaign Gives Marketing Leaders Guidance on How to Take the Right Route to Revenue in the Intelligence-Powered Marketing Era More

May 14, 2025

CMO COUNCIL GLOBAL MEMBER SURVEY FINDS AN ENDURING AND ENGAGED COMMUNITY OF MARKETING UNITY WORLDWIDE

Global Membership Survey Reveals Inisights on Disovery, Engagement, Experience, and Areas of Exploration with Leading Marketing Network More

Feb 19, 2025

CMO COUNCIL PUBLISHES NEW INDEX OF MARKETING VITALITY

The Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts and Figures Going into 2025 and Beyond More

EXPLORE CMO COUNCIL INSIGHTS ON STRATEGIC MARKETING ISSUES

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FEATURED EVENTS

Dinner Dialogue

DEC

From Constraints to Creativity: Redefining Marketing in the Age of AI

Reserve your seat to join marketing peers at the CMO Council dinner dialogue in Menlo Park on December 3rd.

2025-12-03 18:30:00 2025-12-03 19:30:00 America/Los_Angeles From Constraints to Creativity: Redefining Marketing in the Age of AI Reserve your seat to join marketing peers at the CMO Council dinner dialogue in Menlo Park on December 3rd. 200 Independence Dr, Menlo Park, CA 94025 CMO Council cmoteam@cmocouncil.org

CMO COUNCIL SUBSCRIPTIONS AND FEATURES

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