Driving financial value through better technology strategy, investment, selection, integration, management and innovation.
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About sponsor
In the new rules of business, speed and scale are table stakes. Increased expectations to stay relevant, continuously adapt, work smarter, grow faster, and deliver sustainability are constant pressures. Companies are realizing the key to accomplishing these expectations is to rapidly realign around the customer’s evolving needs in this increasingly digital world. This demands a continuous capability that requires a truly collective approach. Combining innovation with industry expertise and agility, KPMG can help you harness technology to build a connected enterprise that will create business value and drive sustainable growth in today’s digital world.
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data, analytics and intelligence that improve content creation, relevancy, delivery, access, control, workflow, agency/partner collaboration, market engagement, sales lead provisioning, as well as campaign measurement and tracking. All of this requires tighter coupling and collaboration between the CMO and his/her peers - CIO, CPO (Procurement), CISO (security), CRO (Sales) and CFO.
To understand the challenges and best practices, the CMO Council will team with KPMG to lead a series of executive interviews and primary research studies around the evolving need of the CMO to more tightly align across the C-Suite and drive towards today’s increasingly complex marketing mandate.
Learn more about all of our research initiatives below.
Much rides on marketing’s relationship with information security to acquire, maintain and secure customer data for competitive advantage. Together, marketing and security can navigate perilous waters, such as Generative AI, trust and privacy concerns, en route to preserving and building the brand. More
Economic headwinds have arrived, and chances are, you’re not prepared. Only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the ... More
Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. More than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized ... More
As consumer products companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and managem ... More
