MarTech Brings Marketing and Comms Together
Learn How Five Technologies Drive Cohesion And Boost MarCom Performance
What is covered: Without proper marketing-comms alignment, owned media doesn’t get amplified, paid media lacks efficiency, and conflicting earned media confuses and frustrates customers, according to a new report from the CMO Council, in partnership with Cision. But help is on the wa... Watch On-Demand
Stretch Spend Through Better Agency Management
What is covered:Now is the time re-think your agency management program and vendor pool to gain greater agility. This webinar explains how to obtain the most competitive rates and lower overall costs of future creative content development and media purchases through more efficient agency management.... Watch On-Demand