WEBINARS ON DEMAND
WHAT IS COVERED:
Marketers are eager to return to in-person events, but after over two years operating in a digital landscape, events as we once knew them will no longer cut it. CMOs must rethink their event strategies entirely to maximize their ROI, but as they experiment with new event formats, they need tools tools to better map strategies to outcomes. New research uncovers tools to help you maximize value, increase engagement, and leverage the hard lessons learned in the last two years to succeed in the next generation of events.
In this webinar, we’ll be talking about:
- Cutting-edge research on NextGen events
- Aligning events with your overall engagement strategy
- Determining the best event type for your ideal outcomes
- Strategies to elevate your event channel strategy in 2022
To access related resources check out Cvents resource center, and download our associated research here
Hosts
Sally Lopez
Senior Director of Marketing, Programs and Operations - CMO Council
Sally is a results-oriented, growth-driving, multilingual marketing enthusiast with diverse experience in market strategy, digital marketing, organizational operations, and project management. In her role at the CMO Council, she directs market research, content marketing and go-to-market campaigns. As the primary liaison for the CMO Council’s seven regional advisory boards, she keeps abreast of all the critical marketing topics impacting today’s modern marketer.
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Speakers
Patrick Smith
SVP, Chief Marketing Officer - Cvent
Patrick Smith is the SVP and CMO of Cvent - a leading event platform to manage virtual, in-person and hybrid events. He leads a team of 275 marketers in the global development and execution of initiatives and campaigns that build brand awareness and drive demand for Cvent’s software platform, including its event marketing and management solutions.
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Dwight Flenniken
EVP, Chief Marketing Officer - Sunwest Bank
Mr. Flenniken is an entrepreneurial-minded executive, focused on consumer-centric digital innovation and transformation. Over the course of his career, Dwight has worked in the financial sector, including banking and fintech startups. He has helped these companies develop plans to scale and grow their businesses through data insights and market driven technology. In his nearly 20 years of marketing experience, he specializes in enterprise-level campaign planning, strategy & execution, team-building & management, cross-channel advertising and digital marketing platform design and integration.
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Lisa Schwartz
Senior Manager, ABM Demand
Lisa Schwartz held senior marketing positions at HP, AWS, Citrix and top tech brands where she built, recruited and managed demand generation teams and introduced marketing strategies including; nurture, ABM, product-led user adoption campaigns, programmatic digital marketing, and virtual events. Certified in multiple MarTech platforms and a published author on the topic of demand generation and SEO, Lisa was a 2020-21 ITSMA ABM Council Member. Lisa and her family reside in San Jose, CA.
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