Targeting with Texting

According to professionals across a wide range of industries, text messaging has blossomed into a critical mechanism for enterprises and organizations as a means of instant, effective and affordable messaging alerts. To explore this subject in greater detail, Clickatell and the CMO Council launched a thought leadership initiative, Targeting with Texting: The Value of Just-in-Time Mobile Messaging, to bring greater clarity to the drivers, issues and opportunities with text messaging in the organization. Sponsored by Clickatell, the premier global mobile message carrier, and conducted by the CMO Council and FAME, the study examine how mobile messaging services are being embraced to drive new targeted alert initiatives.