Program Details

Merkle Marketing Innovation Awards

The Marketing Innovation Awards celebrate companies, brands and marketing leaders who are driving market engagement, advancing customer experience and furthering marketing effectiveness and accountability through smart technology and marketing process int

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Overview

The Marketing Innovation Awards celebrate companies, brands and those marketing leaders who are driving market engagement, advancing customer experience and furthering marketing effectiveness and accountability through smart technology and marketing process integration across the enterprise.

This award program, in partnership with the CMO Council, recognizes excellence across key areas of innovation with particular emphasis on:

  • marketing strategy
  • data
  • technology
  • digital media
  • analytics

The inaugural awards ceremony will be held at the Merkle 2011 CRM Executive Summit, the theme of which ties directly to the core message of these Innovation Awards, CRM 2.0: Optimizing Your Customer Portfolio.

The Marketing Innovation Awards finalists (winners in bold) per category are:

CUSTOMER RETENTION AND LOYALTY

  • Humana- REAL Powered by Humana
  • SAS Scandinavian- SAS Match Me Program
  • T.G.I.Friday's- Give Me More Stripes
  • Susan G. Komen for the Cure- Passionately Pink for the Cure
  • Vodafone Hutchinson Australia- Bonus Bank

DIGITAL ENGAGEMENT AND ECRM

  • BlackRock- Advisor Advantage Lead Generation
  • Independence Blue Cross- Improving Digital
  • Samsung- Galaxy S Product Launch
  • Scott Kay's Brute Cobalt Brand, Helzberg Diamonds and Conde Nast- Brute Bowl

INNOVATION IN MULTI-CHANNEL MIX OPTIMIZATION AND MEASUREMENT

  • Novartis- Managed Care Trigger Program, WIN Machine
  • ON24 with Wiley Publication- Virtual Events for Dummies release

SOCIAL MEDIA INNOVATION AWARD

  • Cisco- IPv6 Integrated Social Media Campaign
  • Ford- Fiesta Social Media Campaign
  • Universal Orlando Resort- Leveraging the Power of New Attractions

DIGITAL INTEGRATION AWARD

  • K'NEX Brands- NASCAR No.88 K'NEX Car Promotion
  • National Wildlife Federation- National Wildlife Federation Gulf Oil Spill Response
  • Samsung- Website KPI Improvement Initiative

GLOBAL INTERGRATION AND STRATEGY AWARD

  • Cigna- Global Data Enrichment
  • Dell- 90 Day Program
  • Microsoft- Global Marketing Execution Platform

 Meet the Judges

 Jennifer Rooney , Editor, CMO Strategy, AdvertisingAge Magazine

  • Robert Malcolm , Part-Time Professor - MBA & Exec Ed Wharton School, University of Pennsylvania
  • Eileen Zicchino , Chief Marketing Officer, J.P. Morgan Treasury Services
  • Alan Gellman , Senior Vice President, Digital Marketing, Wells Fargo
  • Steven Clay Schiller , Senior Vice President, Global Sweets & Refreshment SBU, Hershey Company
  • Robin Korman , Senior Vice President, Loyalty Marketing and Strategic Partnerships, Wyndham Hotel Group
  • Jan Soderstrom , Chief Marketing Officer, SunPower
  • Martyn Etherington , Vice President of Worldwide Marketing, Sales Operations & General Manager for Latin America, Tektronix, Inc.
  • James Latham , Chief Marketing Officer, Open Text
  • John Petralia , Head of Marketing Operations, Bloomberg
  • Chris Gabaldon , Chief Sales and Marketing Officer, The Ritz-Carlton Hotel Company
  • Todd Cunningham , Senior Vice President of Strategy and Planning, MTV Networks
  • Beth Negus Viveiros , Editor, Chief Marketer

 "The CMO Council and Merkle congratulate all the winners for their forward-thinking innovations in customer engagement marketing," said Merkle Executive Vice President and Chief Marketing Officer, Craig Dempster. "As our industry moves aggressively toward true customer-centric marketing, it is thought leaders such as these who will set the bar for success."

To learn more about Merkle's CRM Summit, including this year's content, speakers and sponsors, as well as details on the Marketing Innovation Award nominees and winners, visit the Summit event site .

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