Discovering Data-Accelerated Revenue Traction
Sponsors and Partners:
About sponsor
IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with approximately 427,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world's most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients become "smarter" as the planet becomes more digitally interconnected. This includes working with organizations and governments tobuild systems that improve traffic congestion, availability of clean water, and the health and safety of populations. For more information visit www.ibm.com
The CMO Council, in partnership with IBM Watson Customer Engagement, is gathering insights from senior marketing, commerce and supply chain executive into how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. The goal is to establish where and how the three most critical teams at the front line of engagement and the customer can accelerate revenue traction through data-accelerated operations and actions.
This program seeks to understand how marketing, commerce and supply chain executives are centralizing and putting today’s deluge of data to work. It will uncover new ways these executives are extracting value from multiplying sources of insight (IoT, MarTech apps, third-party APIs) and unstructured content (both inside and outside the enterprise).
The research will delve into issues of data availability, accessibility, quality and timeliness as executives face the competitive imperative to leverage real-time, refined data for revenue growth, customer gratification and trusted decision support. It will also explore the gaps and deficiencies in the data value chain as it results to customer journey, path to purchase, lifetime value, and end-to-end experience.
The goal of this research initiative is to help functional business leaders review, value and prioritize data assets. The results of this research will provide a self-assessment tool for leaders to identify the most relevant sources of data, and determine what types, sources, formats, and interfaces will boost marketing and business performance.
AT&T is leading the world in communications and technology, redefining how you engage with entertainment. Founded in 1879, the Fortune 10 company had consolidated revenues of $160.5 billion in 2017, and has recorded 34 consecutive years of quarterly dividend growth. Mo Katibeh, Chief Marketing Offi More
Recreational Equipment Incorporated, known as REI, is a national outdoor retailer. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI operates retail stores nationwide, two online stores and an adventure travel company called REI Adventures. Senior Vice Pres More
Nordstrom is a leading fashion retailer, offering clothing, shoes and accessories for men, women and children. Vice President of Supply Chain and Operations Jason Trusley works to design, deploy and optimize the end-to-end omni-channel supply chain for Nordstrom. His work aligns with the company’ More
Founded in 1976, Lamps Plus is the nation's largest specialty lighting retailer. The Los Angeles-based, privately held family owned company maintains an eCommerce site and operates more than three dozen retail stores across the western United States. Angela Hsu, the Senior Vice President of Marketin More
TD Bank Group (TD) is the sixth largest bank in North America by branches, serving approximately 25 million customers in a number of key financial centers around the globe. With 85,000 employees, Betsey Chung, Senior Vice President & CMO, Canadian Banking, TD Bank Group says the core mandate of TD i More
Toronto-Dominion Bank (TD) and its subsidiaries are collectively known as TD Bank Group. TD is the sixth largest bank in North America by branches and serves approximately 25 million customers in a number of locations in key financial centers around the globe. Christian Nelissen, as the Head of Ente More
Ryder is a FORTUNE 500® commercial fleet management, dedicated transportation and supply chain solutions company. Ryder has been named among FORTUNE’s World’s Most Admired Companies and has been recognized for its industry-leading practices in third-party logistics, environmentally friendly fle More
The Body Shop is the original natural and ethical beauty brand, selling products for skin care, bath and body, fragrance, makeup and hair care. Founded in 1976, today it has more than 3,000 stores in 68 countries. Indar Chanicka, Vice President of eCommerce, Digital Marketing and CRM in Canada, over More
Electrolux is a leading global appliance company, consistently ranking among the world’s largest appliance manufacturers by units sold and selling more than 60 million household and professional products in more than 150 markets every year. John Weinstock, Former Senior Vice President of Marketing More
Cabela’s is a retailer of hunting and fishing products, outdoor gear, camping equipment and other related merchandise within the U.S. and Canada. Ryan Coldwell, Senior Director of eCommerce, is responsible for leading operations for Cabelas.com and collaborating with cross-functional partners to m More
