Breaking Free From 'Cycle Of More'
By Helena Mah
Navigating economic uncertainty and delivering profitable growth by doing more with less.
Program Details
Customer Economics Forum
A deep dive into the real costs and returns associated with acquiring, nurturing, converting, closing, handling, retaining, recovering, up-selling and mobilizing critical customer constituencies and loyal advocates.
Sponsors and Partners:
Sponsors and Partners:
About sponsor
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Overview
With tighter, more frugal times, Customer Economics has become the new mantra of savvy marketers. This means taking a deep dive into the real costs and returns associated with acquiring, nurturing, converting, closing, handling, retaining, recovering, up-selling and mobilizing critical customer constituencies and loyal advocates. For example, some marketers have found that the largest and most loyal customers are not necessarily the most profitable. But much of the Customer Economics discussion boils down to how well customer data is sourced, cleansed, integrated and mined for intelligence, predictive analytics and customer lifetime value building. Join the conversation at the CMO Council's new Customer Economics Forum, where you can download thought leadership content from CRM subject matter experts and interact and engage with peers through our Coalition to Leverage and Optimize Sales Effectiveness (www.closebiz.org) and other community gathering points.
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Curated Facts & Stats
Jan 2024
With constant change in the marketing, media, and tech landscape, it’s nearly impossible for CMOs to keep up with what the job demands. And let’s add the inherent misalignment between the CEO and CMO around customer obsession to the list of stressors. The good news? CMOs who show up as strategic business leaders don’t just drive results but are viable CEO successors.
Source: ForresterAug 2023