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What is covered:

One of the best and worst things about social media is its real-time nature; consumers respond to your ads, and your competitor’s ads, instantaneously. That’s the whole foundation behind fast advertising: responding in real time to events as they happen. However, the current reality is that many brands are reacting, rather than proactively responding and getting ahead of trends.

Unless you have a way of collecting and analyzing the reaction of consumers across your entire competitive category, you’re flying blind. The result? Missed opportunities, or worse, you continue to fund ads that negatively impact your brand.

Join us for an in-depth look on how your consumer brand can identify trends as they arise. For example, how do you put your finger on the pulse of social, lifestyle, environmental, cultural, sustainability, corporate responsibility, and employer brand trends with real-time data in the category that matters to you?

We’ll explore how to see beyond your brand and get insights much earlier to predict and plan your strategy. Participants will also learn how competitive social intelligence can help you:

• Understand competitors’ creative and messaging strategy
• See how other brands and consumers are responding in real time
• See consumer sentiment nuances between public ads, dark ads, and organic posts
• Understand competitors’ media mix and channel strategy

All of this will help you see what and how other companies are reacting and how their efforts resonate with consumers, so you can learn, get inspired, or pivot your own strategy. One thing is clear: the ability to access real-time actionable insights is changing the industry.  It gives you the power to enhance your brand story, powerfully connect with audiences, and become a thought leader. Won’t you join us to learn more?