EVENT

Customer insight proficiency is no longer a luxury – it’s a requirement, especially now as telcos are desperately trying to increase ARPU. To this end, a new breed of best practice processes, approaches and enabling technologies are making all the difference for insight-driven revenue, retention and loyalty. Telcos that are slow to move are being quickly left behind. Come and learn how in the new world of the customer insight empowered organizations, telcos are putting in place specific best practices which enable them to:

• • Optimize their data for greater “ease-of-insight”
• • Empower business stakeholders with greater analytic agility to quickly “understand the right questions to ask”
• • Scale with demand by enabling more staff on the team to produce sophisticated models
• • Make the move from the “response modeling” of the past to new incremental “uplift” strategies
• • Devise a more effective means to infuse insight output across the enterprise