Now in its 4th year, the SMWF Europe 2012 will be providing a format for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing. With over 4000 attendees last year, the show has grown significantly to become one of the leading shows in its field, hosting a variety of free to attend workshops & conferences for marketers, PR professionals, brands, agencies and SME's. Track subject areas cover building your social media marketing strategy, social shopping, location based marketing, b2b social media marketing, social CRM, social TV, mobile social media, social search, social gaming, virtual currencies, customer insight and the latest in twitter and facebook marketing.