Partner Event
2016-11-10 11:00:00 2016-11-10 12:00:00 America/Los_Angeles Shopper Marketing: The New Rules of Engagement This webinar will discuss the findings of the lastest study by the CMO Council and Bazaarvoice, titled "Shopper Marketing: The New Rules of Engagement." Online Webinar CMO Council cmoteam@cmocouncil.org
The results are in! In partnership with the CMO Council, Bazaarvoice surveyed more than 160 brand marketers and 2,100 consumers primarily in North America, and the findings revealed that while consumers are increasingly comfortable with marketers using their personal data for targeted advertising, marketers are still struggling to deliver the relevant and timely advertising experiences consumers desire.
Join us for a live webcast, titled "Shopper Marketing: The New Rules of Engagement," on November 10 as Sara Spivey, CMO at Bazaarvoice, and Liz Miller, SVP of Marketing at the CMO Council, discuss key findings from the survey as well as strategies to deliver relevant, personalized shopping experiences that consumers crave.
