EVENT

The priorities and ground rules have changed for global marketing leaders. CEOs and boards are demanding greater accountability, performance analytics and tangible evidence of business value. This requires CMOs to develop a performance-driven, outcome-centered business mindset in their organizations, in addition to new disciplines, best practices and technology-enabled processes.Addressing the challenges, requirements and approaches for increasing yield, output and operational effectiveness were explored at the CMO Council's first Dinner Dialog for members based in the Pacific Northwest. Represented companies included Expedia, Tektronix, ARM Semiconductor, RealNetworks, I-Op, BSquare, GiftCertificates.com, Fluke Networks and CMP Media.