EVENT

As the end of 2017 draws near, marketing and business leaders are looking to harness the power of the latest innovations in order to make 2018 the most profitable year yet. To close out 2017 and to prepare for the year ahead, the CMO Council, in partnership with SAP Hybris and Deloitte, will gather senior marketing executives for one last roundtable in 2017 focused on future innovations and how we all plan to meet the new and evolving expectations of our customers.

Some of the questions we look to discuss include:

• What have been the greatest changes to the customer experience in 2017, and how are these changes influencing engagement strategies as we prepare to enter the coming year? What are the newest technologies that will most directly impact the customer journey?
• Why will marketers need to have a basic understanding of new technology buzzwords, such as block-chain and edge computing?
• Will virtual reality finally hit a stride and gain adoption and excitement from the mainstream consumer?
• Where will the next great source of under-tapped intelligence come from, and how will those insights shape the customer experience?

If you are interested in attending or would like more information, please reach out to Christine Chiang at cchiang@cmocouncil.org.