EVENT

Only one-third of CMOs have leadership responsibility for digital transformation. As more successful CMOs look to join these digital leaders, they must show the C- suite how they make critical MarTech investments pay off. CMOs need to build a digital ecosystem where strategy, innovation and a data-driven approach lead to a winning customer experience. What sets CMOs with digital leadership apart is their demonstrated ability to partner closely with the CIO to forge a high-performing MarTech stack and digital environment.

• How is today’s accelerated digital transformation changing the way Marketing partners with Technology?
• What does a digital ecosystem look like when it’s developed through a collaborative partnership?
• How can CMOs and CIOs work together effectively to leverage personalization data? What is the impact on customer privacy and compliance?
•  How do you maximize value from MarTech investments? How do you measure the payoff?

Join our panel of experts:

• Jason Galloway - US Customer Advisory Lead for Commercial Industries, KPMG
• Sally Lopez - Senior Director of Marketing, Programs, and Operations, CMO Council
• Lidiane Jones - Executive VP & GM, Digital Experiences Clouds, Salesforce
• David Ditenfass - CMO, Head of Acquisition and Loyalty Products, Fidelity Investments
• Brooke Forbes - CIO, Head of Technology for Personal Investing, Fidelity Investments