Partner Event
2012-05-23 16:00:00 2012-05-23 17:00:00 Monthly Meeting - Lessons from Sybase / SAP: Optimizing the Mobile Marketing Mix Mobile marketing is one of the fastest growing categories in the marketing mix. Marketers must define how mobile marketing should play into their overall marketing program and what level of p EMC - Santa Clara, CA CMO Council cmoteam@cmocouncil.org
Time: 5:30pm - 8:00pm
Mobile marketing is one of the fastest growing categories in the marketing mix. Marketers must define how mobile marketing should play into their overall marketing program and what level of priority and investment they should give mobile. In his presentation, Sybase's SVP of Corporate and Field Marketing will discuss why mobile is a critical marketing tactic, where it fits with other tactics in the a company’s marketing mix, examples of specific mobile marketing tactics and the quantitative and qualitative results they produced for Sybase, an SAP Company that delivers mission-critical enterprise software to manage, analyze and mobilize information.
