EVENT

It's time to build stronger alliances with your IT, digital, and mobile colleagues. Bring them, and your toughest issues, to Direct Marketing News's Marketing&Tech Partnership Summit on June 20^th in San Jose, CA for a day of collaboration, ideation, and resolution. You'll leave recharged to tackle today's toughest marketing and technology challenges. Everybody wins. Register today!

The event will feature four keynote speakers: Laura McLellan, research VP of Gartner, who will share her unique insight into potential of the burgeoning relationship between marketing and IT; Leslie Ament, SVP, research and principal analyst of Hypatia Research, who will reveal the results of its recent study on how analytics impacts marketing and drives double-digit ROI; Rick Medeiros, Lenovo’s executive director of B2C & B2B online user experience, who will discuss how marketing and IT partnered to successfully launch the company’s One Web initiative; and Kelly Smolinski, senior director of customer systems at Walgreen’s, who will share the details behind how Walgreen’s successfully launched its Balanced Rewards loyalty program by enabling the strategy behind it with the right technologies. The day will also include roundtables and workshops in such areas as data integration and marketing workflow.