EVENT

WHAT IS COVERED:

The term, “metaverse” is thrown around left and right, but very few people actually know what it means. In order to understand the future of marketing, leaders need to be on alert for what the everchanging tech landscape is shaping into - ambiguous terms and all.

48% of marketing leaders say a key to their data-marketing success is their ability to balance data insights with human intuition. You can have all the data in the world, but it takes humans to interpret the stories from the data and bring about creative differentiation. Without the human element, the “magic touch” of marketing is lost.

Join us for an in-depth look at how marketers can leverage data insights to support human creativity and ideas, and how human intuition provides a reality check on data insights. We’ll discuss real-world cases of this balancing act and dive into ways marketers can stay one step ahead, regardless of what’s going on in cyberspace.

In this webinar, learn how to spot:

• Data limitations (e.g., availability, instrumentation, quality)
• Human limitations (e.g., personal bias)
• Data to unleash creativity
• Intuition to inform purpose branding
• And much more!

For more information check out the program page here